Overview: First commandment: love your product!
Overview: Second commandment: grab attention!
Overview: Third commandment: take away their fear!
Overview: Fourth commandment: be young!
Overview: Fifth commandment: touch the heart!
Overview: Sixt commandment: steal like an artist!
Overview: Seventh commandment: call to action!
Overview: Eighth commandment: be original!
Overview: Ninth commandment: always break the rules!
Overview: Tenth commandment: the simplest solution is most likely the correct one!