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Doomed Designs

Doomed Designs

Episode number: 1

Overview: Evan Davis uncovers the scarcely believable stories of how some of the world's most successful businesses have made monumental mistakes.

Marketing Mess-ups

Marketing Mess-ups

Episode number: 2

Overview: With British business leaders, Evan Davis reveals how marketing and publicity plans can turn from clever ideas into commercial catastrophes.

Disastrous Decisions

Disastrous Decisions

Episode number: 3

Overview: With top business leaders including Sir Martin Sorrell and Sir Gerry Robinson, Evan Davis analyses deals that spelled disaster and projects that backfired.